Enterprise infrastructure is entering a new phase, one shaped by connected data, operational intelligence, and a growing need for flexibility.
In sectors like retail, financial services, and manufacturing, there’s a meaningful shift happening. Organizations are redesigning the way they use data, going beyond insights and analytics to power experiences, automate decisions, and coordinate services in real time.
This isn’t being driven by a single product category or market trend. It’s coming from a practical need: to adapt faster, reduce complexity, and create value across increasingly interconnected ecosystems.
Modern infrastructure must go beyond storing data to enabling action
To meet these demands, enterprise data architecture is being pushed to support real-time responsiveness and operational agility. It’s no longer enough for systems to manage data at rest or deliver analytics – they need to provide timely access, reflect relationships across domains, and apply logic that evolves with the business.
Whether enabling a new payment method, launching a cross-brand offer, or onboarding a strategic partner, the ability to coordinate action across systems is becoming a core necessity. This requires a different kind of foundation – one that connects data with context, enforces control without friction, and simplifies product builds.
Case study: Reitan Group
One organization putting this into practice is Reitan Group, a leading Nordic retailer. With more than 3,800 outlets across REMA 1000, Narvesen, Uno-X, 7-Eleven and others, Reitan operates a highly diverse set of services.
They’ve made a strategic decision to improve customer experience and operational agility by modernizing the way data is used across their ecosystem. This includes leveraging IndyKite technology to enable data coordination across brands, channels, and use cases – laying the groundwork for new customer services and internal efficiencies.
With this approach, Reitan will be building capabilities that include:
- Seamless, app-based shopping and payment experiences
- Context-aware loyalty programs that span multiple brands
- Cross-industry rewards with partners in travel and hospitality
- Smarter payment routing to reduce transaction costs
All of this will run on a shared data infrastructure, which allows Reitan to support multiple services and brands without rebuilding the same logic in every system.
Laying the foundation for scalable intelligence
The architectural approach behind Reitan’s strategy is becoming increasingly common among enterprises preparing for the next era of intelligent digital services.
It creates a foundation where teams can move faster, where customer experience can evolve without disruptive transformations, and where partnerships can be supported without one-off integrations.
Importantly, it reduces dependency on rigid middleware or fragmented point solutions. Instead, the architecture itself supports the business logic – managing relationships, rules, and flow in a way that helps the broader business operate more efficiently.
The blueprint for the modern enterprise
The organizations leading their markets today are treating data architecture as a first-class concern. By designing for flexibility, context, and control, they’re creating the conditions for entirely new ways of working and delivering value.
Reitan is one example of this shift already taking shape. It’s a reminder that with the right foundation, data doesn’t just inform decisions – it unlocks entirely new ways of operating.
If you want to learn more about how your business can do the same, book in for a live demo here.
